No, there’s no absolute reason. It could be a product like a violin, because if you listen to someone play to an instrument, it makes us think, “Wow, that’s so cool.” When you look at an instrument, it’s a unique instrument. Like, we could put a guitar inside it and no one’s gonna know what it’s playing. So that’s why violins hold up more: they’re unique. Then, there might be violin case that’s hard to get but you could be able to buy one of these at a fair price with that. That just adds to the value.
Are you working with manufacturers and retailers to ensure prices on these items remain at reasonable levels, especially when it comes to new models coming out, and when they sell at retail?
That’s definitely an issue for us. It seems like everything is getting cheaper, but then again, everybody is putting more stuff out there, so it just seems like everything is getting cheaper. It’s not clear how much it’s going to affect our price point. It’s certainly a factor. We’re making sure prices get closer together, but we’re not changing our model or making any changes to our product line, in terms of price point.
But that does open up new markets for you. For example, you’re putting out more than the last time. How does that impact pricing on things like pianos and cellos? And do you see that changing anytime soon?
Our pricing is more expensive this time around than last time. We’re not sure yet, because we haven’t released any numbers yet, but it’s definitely a factor. We always have our pricing on our website, and our pricing is still around, but we’re increasing it. At this point, we’re increasing prices because we wanted to be more competitive in terms of new models, more than for a few years now. This has happened in the past for other companies, but this is just not a new trend. But we want to be in more of a position to take advantage of the market right now for new models. So we’re definitely doing that.
How do you choose the violins in the inventory you take on tour?
Every instrument is different, so the decision for us has to be pretty different. You need to know the violins are going to have an effect on the price the other people are paying on things. Generally, the ones that we get in the inventory we know will have an
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