A good starting point is to identify an activity you are passionate about and a course you want to have some kind of impact on. Think of it as something you love doing but that you’ve just put off. The key here is to try and use that activity to inspire your friends and family at events and other activities.
Build a marketing campaign on top of what you hope to develop from the course. This will create value and excitement for your entire audience, with the aim to increase your chances of finding your target audience. For example, if you are interested in marketing training, we might write a post about the best marketing trainings in France.
For your first set of students that have already signed up this time, create a post about their favourite marketing courses. Include information like how much time you spent on each course, how much you enjoyed them all, and give examples of what your students want to get out of these courses
Create content that showcases what each of your students learnt. These might involve interviews, journal entries, or any other piece of content that can help promote your business and help make you stand out.
Write up a timeline for each of the students. Identify your goals for their journey to learning. Why teach them this information? If there’s a product you can suggest, why not write it up in your timeline?
This timeline will give them the impression that you’ve done all this on your own so that they feel comfortable about making the connections to you that they hope to make.
To achieve the best results, plan this out in advance and do this before you begin the courses. This will give you the best advice to get the course completed in the shortest amount of time possible.
What can I tell people about the course?
The goal of the school is to help the students develop their potential in all areas of life. They will learn about life, business and technology. Your content can help improve their lives, and your ability to influence them. Be creative when crafting a content strategy, but don’t go overboard. A few weeks of reading a book and spending a weekend learning to code might do for you, but if you are selling yourself to a potential client, this course won’t be all that valuable. It is what is on the screen that counts, and not what you wrote on your desk.
We’ve included some examples of how our course content was produced. This is
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