Sure, we have to pay taxes on what our customers earn. We have a corporate tax rate of 26%. We’ve always paid our corporate taxes through our owners’ taxes. We were one of the first and continue to be one of the most competitive, low-interest rate, tax-exempt businesses in the world.
If I tell Rover that I’m a taxpayer, does that give them a bigger incentive to provide you with a higher quality vehicle?
We think it does, but it’s something we’ll look into. We’ll take our customers’ safety very seriously, of course. They deserve nothing less than the best performance, safety and security they can get. If they have any concerns, they should have a conversation with their dealer or our Customer Service team.
How is that different from the warranty?
The warranty is a separate agreement between the buyer and the seller. You pay the seller for that.
In most cases, the warranty is pretty good. They’ve obviously spent a ton of time and effort getting your car in great condition. Some folks have had some pretty nasty experiences with their new car. And we’ll take care of them no matter what. We know what we’re talking about. We get customer satisfaction numbers that rival the best automakers or even competitors, so we know that what we were selling was good enough.
How’s a customer service center like?
Customer service is a vital part of what we do and I’ve seen it play out with my customers every day. One of my customers told me: “I have never, in every conversation, had this conversation.” He didn’t want to let me put the car in his garage and take photos without telling him what he wanted. But I told him I thought the car should still be driven, to make sure there was no mechanical damage or wear and tear. In some cases, they took him to a dealer for a warranty-related service.
It’s a great customer service. When Rover’s on the field or racing, there’s always somebody out there who doesn’t have to do the servicing on their vehicle. That’s one of the things that attracts so many customers.
What’s the value of getting Rover back into the US?
There’s no doubt that we would have chosen this market in the first place because you have a high-quality customer base that wants us to be here. With your support, I believe we get to share this market with the rest of the auto
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