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A few months ago I had the opportunity to attend a “conference” for “new media” entrepreneurs sponsored by the US Federal Communications Commission. One of the presentations involved a presentation called “Is There a Place for Mobile Web?,” in which the conference organizer asserted that there is, in fact, a place for mobile content on mobile devices. But it wasn’t an argumentative “yes” or a “no.” It was simply an assertion that there is no place for mobile content on mobile devices.
This is one of the many ways that the new media revolution and its advocates have lost touch with their audience: It’s not just a bunch of guys yelling about “the end of the advertising medium;” it’s more akin to them being embarrassed that that’s even a topic.
The irony is that there are plenty of compelling reasons to build a content distribution platform that doesn’t rely on advertising. In a world where ads are an incredibly valuable commodity and many publishers feel threatened by their competition’s advertising, the only way to survive is to build a content business that enables you to scale your audience.
Here’s how one of our friends at MediaSift describes it.
MediaSift is a content marketing platform that connects bloggers, bloggers, reporters, and their audiences directly. By connecting them with relevant data, they’re able to generate traffic and reach an audience of passionate readers, while simultaneously creating relationships with advertisers. Because MediaSift has built an infrastructure of content providers, content publishers are able to share their information with the MediaSift API (that gives them an opportunity to share valuable data with others who want to use the platform). This allows for a direct path between creators who are looking to grow their audience and publishers who have built audiences through Facebook, Twitter, and other social media outlets. To get started, just sign up for a MediaSift account here.
It just goes to show how important it is for media owners, such as MediaSift, to understand how consumers actually use and enjoy their platform.
How Do You Build A Mobile App with Mobile Devices?
So why doesn’t the new media scene realize the importance of mobile app building?
Here’s an analogy: let’s say you want to build a new mobile TV platform. You need to take an existing TV that’s already in use and turn it into a new platform. In this analogy, if you wanted to
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